Monday, January 22, 2007

MySpace Launches Celebrity Interview Site

MYSPACE LAST WEEK LAUNCHED A community page featuring videos of actors, athletes, artists and other celebrities interviewing one another.
At launch, the new MySpace Video page, "Artists on Artists," featured 11 interviews, including conversations between musicians Marilyn Manson and Danny Elfman, rock-comedy duo Tenacious D and Foo Fighters frontman Dave Grohl, and Denver Nuggets star Carmelo Anthony and comedian Katt Williams. The videos were previously hosted on MySpace Video, but never collected on a single page. The interviews are also hosted on each artists' personal profile page.
The community is being sponsored by New Line Cinema, to promote their upcoming film "The Number 23," starring Jim Carrey. New Line has branding on the site in the form of a roadblock ad, and a link to the movie's official home page.
MySpace has previously used the Artist-on-Artist interview series for promotions. For instance, in May 2006, in one of the series' first interviews, former vice president Al Gore
promoted his film "An Inconvenient Truth" on MySpace with an interview from rapper Mos Def.

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