Google Search by Location

Location

Google will always provide the results that we believe are most relevant to your search. Location is one of a number of factors that we use to provide these relevant results. For example, if you search for a restaurant chain, you may want to find one near you. When searching for movie showtimes, you may want listings in your area. Such search results are made possible by location-based customization.
The location used to customize your results is clearly indicated on the left side of your results page. Our location detection technology will automatically set a location for you, or you can easily specify an alternate location.

Location - Web Search Help

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