Following Brands on Twitter Increases Purchase Intent [STUDY]

When it comes to a consumer’s decision to follow brands on Twitter, exclusivity and access to promotions reign. Here are the top five reasons given by respondents:

• 64%: I am a customer of the company
• 61%: To be the first to know information about the brand
• 48%: To receive discounts and promotions
• 36%: To gain access to exclusive content
• 28%: To receive content/information to retweet and share with others

Following Brands on Twitter Increases Purchase Intent [STUDY]

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