Monday, June 27, 2011

Who Cares About Gamification?

A lot of buzzwords get tossed around the Internet nowadays: engagement, community, viral, crowdsourcing, leveraging, optimization, synergy…should I keep going? Recently for me, Gamification has snuck into that list and the more and more I study, apply and research it, the more and more it shows up. It’s kind of like when you meet a person who works in your building you’ve never met before and then you see them everywhere or like the first time you notice a car model and then it’s the only one you notice for a few weeks.
Anything seems big and important when you’re engulfed in research about it and hang out in places where it’s discussed. Over that past few weeks, I’ve been making a case for Gamification to be important to you and your business here on I’ve talked about the basic ideas and importance of it, introduced you to the Bartle Test and even gave you a Glossary you can refer to when dealing with Gamification, but then I got to thinking, “Who really cares about all this Gamification talk?”
Sure, it’s interesting to me because I’ve been a gamer my whole life and have been interested in what makes games fun for quite some time now, but that doesn’t mean you give two shakes of a lamb’s tail about it for your business. Let’s take a look at some reasons this “fad” is going to be around for a while and why you should start caring about it.

Who Cares About Gamification? | Business 2 Community

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