A lot of boomers say, “We’re about a lot more than health conditions and retirement plans. There’s a lot more going on in our lives.” Yet that’s the only advertising they really see focused on them. And it’s sort of like, “Well, what about the other 80% of my life? Two minutes of my day are spent swallowing a pill for a chronic condition and after that, I’m just a person who needs to buy clothes and cars and shoes and homes and all sorts of other things.”
They’re not being messaged to and they don’t see themselves in those messages.
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