Promoted tweets are quite simple: Twitter gives advertisers the ability to promote an existing standard tweet to an audience of your choice. These tweets used to only show up in the search results, which meant limited exposure.
But Twitter recently announced that Promoted Tweets that get the "resonating" mention will be inserted in the timelines of people who fit the targeted interests, which should make a huge difference in the volume of engagements.
Promoted accounts are basically a way to buy targeted followers for your Twitter account. You set the price you're willing to pay for followers, provide some keywords to help target the right people, and your Twitter follower count will start increasing steadily.
Promoted trends help advertisers with deep pockets insert a promoted trend at the top of the trends that are displayed to their audience. This product isn't available in Twitter's beta self-serve ad platform, though they do provide a link to contact sales directly on this topic.
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