Thursday, February 24, 2011

I'm Ranking, So Where's My Traffic

It's an old story – Boy meets Girl, Girl promises top rankings, rankings finally arrive, and Boy suddenly realizes he has no traffic. Wait, that's not quite it. Replace "Girl" with "SEO company" and "Boy" with "client" - yeah, there we go. In SEO, nothing is quite as frustrating as pouring time and money into your chosen keyword and finally breaking into the Top 10, only find that you still have no visitors.
There are a number of possible causes for ranking without traffic - I'm going to divide them up into 3 groups:
  1. You're Not Really Ranking
  2. Your Keywords Don't Deliver
  3. Your Results Don't Get Clicked
Isolating the problem is the best first step toward a solution and to making sure that your SEO efforts haven't been wasted.

I'm Ranking, So Where's My Traffic?! | SEOmoz
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