One of the hardest parts of SEO is knowing what to change. People beginning to optimize their website can often get stuck simply because they don't know where to start. Today I'm going through a pretty basic (but rich) custom report that provides a series of data comparisons that you can use to start optimizing your website. This report allows you to compare a handful SEO metrics across several segments in order to understand in detail how various portions of your SEO campaign are performing.
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