Thursday, February 10, 2011

Brand identity : Accelerated to scale

Few marketers would argue with 2010's characterization as an unprecedented year of difficulty and change. But amidst the turmoil, innovation was to be found on many fronts -- mobile, technology, and social strategy, just to name a few. Many of these advances were driven by dynamic industry personalities who found ways to forge ahead even as the economy receded.
At the beginning of last year, Dave Knox held a prominent post as the brand manager for global branded entertainment at Procter & Gamble. But as we moved into 2011, he left the company to tap into his roots as an entrepreneur, and to share his expertise through two new ventures. He recently chatted with iMedia about his experience and his views on the future of branding.
Brand identity: Accelerated to scale -
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