Putting your site at the top of local SERPs can be just as labor intensive and equally as competitive as regular SEO activities; you need high quality content and backlinks.
But because Local is far more important to small businesses than national or international ones there are specific, different tactics.
If you're just starting out promoting your business online then listing yourself on somewhere like Google Places is a great place to begin. It delivers features such as action tracking which allows you to see how many times a user has been interested in your business listing, how often they've clicked for more info on maps, directions or directly on your page.
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