Friday, October 08, 2010

Why Follower Count Doesn’t Measure Twitter Performance

"Many people seem to live and die by their follower count, triumphantly announcing when they’ve reached their latest milestone. Certainly, the difference between 1,000 followers and 500,000 is substantial, but all it really indicates is someone, at some point, decided to click the follow button. If you truly want a twitter strategy that works, you need to look beyond follower count."

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