Public Relations : Should your company bring it in-house?

"As we move closer to 2011 budget planning, marketing decision-makers are asking themselves how to create more bang for their buck. Even if a company is not slashing its spending it certainly is trying to determine how it can get more results for its investment. And, in the specific case of public relations, this has created an ongoing question of “should I take my PR in-house?”"

Public Relations: Should your company bring it in-house? | ZDNet