Google Just Killed Your Online Business

"Google has been making a lot of changes�to the SERPs, and it seems they are pushing a lot of well known brands to the top of the listings.
One of their recent updates which I will coin as “Google Brand Links” can have a negative impact on online businesses.
Online traffic visitors will generally search for keywords (not brands) to find a product online, and online businesses rely heavily on these ‘unbranded keywords’."

Google Just Killed Your Online Business | Google Brand Links - Brand Refinements