Tuesday, September 21, 2010

Behavioral Retargeting Code of Conduct

"The IAB's Affiliate Marketing Council (AMC) has unveiled a new code of conduct for dealing with behavioral retargeting technology. If you are responsible for anything Internet-marketing related, it is an important development and one you should be aware of as retargeting presents an exciting Web promotional opportunity. The AMC hopes to create a 'fair and equitable' code to ensure that all parties can continue using the technology with confidence (and, of course, profit). Let's hope it works."

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