Friday, August 06, 2010

Twitter Users Who Rack Up the Retweets Top Most Influential List

"Got a lot of Twitter followers? So what? Unless they’re listening to what you’re saying and actually passing it on, you’re likely not all that influential, according to a new study by HP Labs.

According to the study, “The correlation between popularity and influence is weaker than it might be expected. This is a reflection of the fact that for information to propagate in a network, individuals need to forward it to the other members, thus having to actively engage rather than passively read it and cease to act on it.”"

Twitter Users Who Rack Up the Retweets Top Most Influential List

No comments: