Wednesday, August 04, 2010

Facebook SEO - Optimizing for an Audience of 500 Million

"Fast forward to today: �comScore’s June 2010 U.S. Search Engine Rankings report shows that Facebook�search queries have grown from 395 million in January of 2010 to 621 million queries in June. That’s almost half the monthly queries reported for Bing (1.7 billion) but not anywhere near the 10 billion plus queries on Google.

With over 500 million registered users worldwide, Facebook still presents an opportunity for marketers to better connect their social content with searchers through optimization. The optimization and search visibility opportunity with Facebook comes in two forms:

Facebook hosted pages ranking well in external search engines like Google, Yahoo and Bing.
Content that can be displayed in the search results from Facebook’s internal search engine such as Facebook hosted pages, Facebook Questions and web pages served up through Facebook’s search results partner, Bing."

Facebook SEO: Optimizing for an Audience of 500 Million - Online Marketing Blog

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