"When Madden NFL 11 is released Aug. 10, it'll be greeted like a long-awaited summer blockbuster, with retailers staying open late and fevered players lining up to buy it at midnight.
Since 1989, when the series was first developed by Electronic Arts (made for the now antediluvian Apple II, Commodore 64 and DOS systems), it has sold approximately 85 million units worldwide and generated more than $3 billion in revenue, according to EA Sports. The NFL-sanctioned chartbuster is also the No. 1 selling football video game."
Madden NFL 11: The Ad Game
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