"In the world of computer programming, an application (or 'app') is a bit of computer code that sits on top of a larger platform and helps you perform a specific task. Well ... actually that's not entirely accurate. It used to be the case that each app had its own native platform. Internet Explorer was on Windows. Farmville was on Facebook. Then the great migration happened. As an industry we are witnessing a historic trend: apps that were once dependent on one platform, like Facebook or the iPhone, are now moving to multiple platforms. In some cases they're even moving directly to the Web itself."
MediaPost Publications Accept Everything We Do Is Social (And 'Like' It) 07/27/2010
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