What’s the ROI of Twitter? Acquisition Might Finally Answer That Question!

"There’s one question that seems to be asked of Twitter all the time: what’s the ROI?

I tend to reply with some smart alec comment such as “That’s like asking: what’s the ROI from my telephone!” Yeah, that doesn’t go down too well, but it’s true. Twitter is a channel, a tool. Just like your telephone, it has no ROI unless you put in place a strategy that can be measured."

What’s the ROI of Twitter? Acquisition Might Finally Answer That Question!