"If you’re a Twitter evangelist, the scenario is probably familiar. You explain to friends and family how much value and fun can be had in 140 characters. They sign up, test the waters for a few days, derive no use value, and promptly abandon their accounts.
To remedy this, we’ve outlined the common missteps of new users and some ways you can help prevent them from becoming part of the Twitter quitter trend."
HOW TO: Help New Users Stay Engaged on Twitter
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