"How much is the top spot on Google actually worth?� According to data from the Chitika network, it’s worth a ton – double the traffic of the #2 spot, to be precise.
In order to find out the value of SEO, we looked at a sample of traffic coming into our advertising network from Google and broke it down by Google results placement.� The top spot drove 34.35% of all traffic in the sample, almost as much as the numbers 2 through 5 slots combined, and more than the numbers 5 through 20 (the end of page 2) put together."
The Value of Google Result Positioning – Chitika Research
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