Thursday, April 01, 2010

Microsites Not Complete Waste Of Money

"Despite all their fancy Flash graphics and creative investment, less than 1 in 10 consumers are at all impacted after visiting a branded microsite, according to new research from Dynamic Logic. On average, the firm found that microsites impact 7.8% of site visitors with respect to conveying 'key brand messages.' In other words, after visiting a microsite, 7.8% of people become aware of a campaign's message.

To be fair, that figure is nearly double the percentage of consumers who are impacted by typical online display and video ads, according to Dynamic Logic."

MediaPost Publications Study: Microsites Not Complete Waste Of Money 04/01/2010

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