"If you ask web professionals what their interpretation of the phrase information architecture is, you will get a wide variety of responses. A search engine optimization (SEO) professional might launch into some grand scheme about indexation and PageRank sculpting. A web developer usually views information architecture in terms of fields in a database—how each field (information) will be used on different web pages."
SEO Vs. Web Site Architecture
good article.. best practice for me is to do both...
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