Friday, February 20, 2009

Amid PR follies, Facebook attempts to humanize

"Facebook has a lot of communication problems. Most recently, changes made to its terms of service sent a ripple through the internet community, leaving users feeling like they had unwillingly ceded ownership of their data to the site. Facebook backtracked almost immediately, but the damage has been done. And as PR glitches continue to arise, the company runs the risk of being viewed as a faceless (ironic, huh?) and untrustworthy entity. So it comes as no surprise today that the company is launching a new portion of the site to attach faces to some of the people working behind the scenes."


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