Friday, December 12, 2008

Razorfish files Patent to measure Social Media. What do you think?

"Well, now we've taken that a step further with a patent filed on how to measure social influence. This is one more proof point of how measurable and meaningful social influence marketing can be for marketers everywhere. Its not the whole solution but a key piece to understanding the measurement and why and how things go viral. Please tell me what you think about this. Is it a big deal, is it a no brainer, does it add value?Well, now we've taken that a step further with a patent filed on how to measure social influence. This is one more proof point of how measurable and meaningful social influence marketing can be for marketers everywhere. Its not the whole solution but a key piece to understanding the measurement and why and how things go viral. Please tell me what you think about this. Is it a big deal, is it a no brainer, does it add value?Well, now we've taken that a step further with a patent filed on how to measure social influence. This is one more proof point of how measurable and meaningful social influence marketing can be for marketers everywhere. Its not the whole solution but a key piece to understanding the measurement and why and how things go viral. Please tell me what you think about this. Is it a big deal, is it a no brainer, does it add value?"

Going Social Now:

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