Saturday, December 13, 2008

Advertisers Face Hurdles on Social Networking Sites -

"Facebook’s ability to aim at particular demographic groups is impressive, Mr. McConnell told the club. As an experiment, he and a colleague set up an ad that would target all Facebook members who were 22- to 27-year old women, who worked for P.& G., were left-leaning and living in Cincinnati, and who liked sex and Cocoa Puffs. Facebook provided one person who perfectly fit the profile. Speaking not as an advertiser but as a prospective recipient of such highly personalized messaging, Mr. McConnell said, “I’m not so sure I want to be targeted like that.”"

Digital Domain -

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