Tuesday, October 10, 2006

Google-YouTube and the value of social computing

CNET News.com: "Google's purchase of user-generated video site YouTube for $1.65 billion in stock is a massive demonstration of the power of social computing.
The search giant already has the No. 3 video site, but now it will own a networking platform that makes video stickier--and better for advertisers.
To make this huge purchase worthwhile, Google must move rapidly to do three things: first, address the problem of users uploading copyrighted content; second, encourage marketers to think beyond traditional video advertisements; and third, maintain YouTube's excellent video selection and viewing experience. "

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