CNET News.com: "Viacom's MTV Networks has agreed to distribute clips from its cable networks over Google's advertising network, in a test of what could become a new economic model for Web-based video delivery, the companies said Sunday.
The project, a year in the making, marks the first time Google will distribute ad-supported videos across its AdSense network from a major programming provider. The ad-supported video distribution project will begin testing later in August.
Google's AdSense network currently handles primarily text and graphical-oriented brand advertising. The MTV trial, if successful, would highlight the progress Google is making in evolving beyond its reliance on delivering Web-based text ads from which it derives most of its revenue and profit. "
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