Friday, February 24, 2006

Will Yahoo ban bids on trademarks?

CNET "Bloggers are reporting that Yahoo will no longer allow advertisers to bid for trademarked terms they don't own.
There have been several legal battles over the act of selling trademarked keywords. But despite the case history, no federal appeals court has addressed the issue, meaning the law is still unsettled.
Posters in the SearchEngineWatch Forums reported that they have received e-mails from Yahoo stating that the company 'will no longer allow bidding on keywords containing competitor trademarks,' starting March 1.
Bloggers speculated that Yahoo might be making the move to just get rid of the legal worries. problem. But they also pointed out that the company has been trying to lure big-name, mainstream advertisers, and this move might be a good way to convince them Internet advertising was a safe way to go."

No comments: