"Considering the way users are dividing their time between numerous digital platforms of varying levels of engagement, it’s important that businesses consider how to optimize a range of digital assets. Steve Plunkett, directory of search for advertising and PR agency M/C/C, shares a synergistic digital asset optimization strategy, including optimization of media sometimes overlooked. He talks to Virginia about PDF optimization, television interview optimization and press release optimization. He also shares a recommendation on using location-based services like Foursquare as a marketing channel for businesses."
SEM Synergy - User Behavior & Digital Asset Optimization
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