"Funny how the world revolves around keywords and key phrases these days and yet no one understands them!
So what's to understand? First off is getting to grips with the intent of the person behind the keyword or phrase. Search engines have been struggling with this for decades and very little progress has been made. The attempt to understand intent has led to personalisation, search engine logins, search histories and cookies the size of saucepans. Still the user's intent remains elusive, not just to those of us not benefitting from the data search engines are collecting - but also to the search engines themselves .
Why?"
Keywords, Probability & Abbreviated Thoughts – Andy Atkins-Krueger – Guest Blogger - adCenter Blog - Microsoft Advertising Community:
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