"An In House SEO is much more involved in office politics than a contracted SEO, since that’s where they are all the time. The In House SEO needs to be successful at penetrating cross-functional teams, educating those teams, and getting them to buy-in to SEO and fully implement it. Here are some qualities to look for in your In House SEO:"
Part 3: How to Hire an SEO (types, titles) and SEO Salaries
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