Tuesday, April 28, 2009

Ad Retargeting Can Outperform Paid Search

"FetchBack is expected to release data Tuesday showing that its retargeting technology outperforms paid search in tangible returns on the dollars invested in each. Comparison tests done by the ad retargeting company delivered between 74% and 112% higher return on investments (ROI), compared with paid search campaigns."

MediaPost Publications

No comments: