"Two-thirds of advertising agencies are not prepared for the industry changes prompted by social networks and new forms of digital media, a report has found.
The Institute of Practitioners in Advertising, which will publish the “Social Media Futures” report compiled by Future Foundation next week, has warned that advertising agencies face growth of just 1.2 per cent a year by 2016 if the industry fails to tackle the changes to the media created by sites such as Facebook, YouTube and Twitter."
FT.com / UK / Business:
No comments:
Post a Comment