Thursday, August 16, 2007

PubMatic Aims to Maximize Revenue for Web Site Publishers

PubMatic, which launched a limited alpha to the general public today, is a new service that helps web site publishers run the highest paying ads from top ad networks. Unlike ad auctions such as Right Media, in which ad networks bid against one another to fill inventory, PubMatic takes an algorithmic approach to determining which ads will pay....

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