Monday, August 20, 2007

Are Search Ads a Waste of Money?

Are Search Ads a Waste of Money?: "NEW YORK New research by Microsoft suggests a big chunk of search ad spending is wasted because advertisers pay top dollar for high ad placements clicked by consumers who are en route to their sites anyway. Listings tied to such 'branded' keywords, typically a company's name or products, eat up about half of search budgets, Atlas estimates."

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