DESPITE ITS STRONG BRAND AWARENESS and deep pockets to pursue the litigation, American Airlines faces an uphill battle in its suit seeking damages from Google for allowing rivals to buy keyword ads triggered by its own trademarks.
The suit, which was filed Thursday in U.S. District Court in Fort Worth, seeks unspecified damages from Google for allowing visitors who enter trademarked phrases such as its frequent-flyer program name "Aadvantage" or "AA.com" to see rival "sponsored links."
MediaPost Publications - American Airlines Faces Uphill Battle In Trademark Suit Over Google Keyword Ads - 08/20/2007
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