Thursday, December 14, 2006

Sony Confesses To Creating 'Flog,' Shutters Comments

MediaPost Publications: "ANOTHER FAKE BLOG SCANDAL IS roiling the blogosphere.
This one--the latest in a string of stealth marketing efforts--involves a 'flog,' or fake blog, created by viral marketing firm Zipatoni to promote the Sony PSP. The blog,, was supposedly authored by an amateur hip-hop artist 'Charlie'--whose cousin, 'Pete,' craved a PSP under the tree.
Written in faux hip-hop and Internet lingo, the phony blog, which went live at the end of last month, quickly raised suspicions. Last week, some readers conducted a WHOIS search, which unmasked the site's registrars as Zipatoni. "

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