Thursday, July 27, 2006

AOL set to become a freebie

CNET "Time Warner, whose shares touched a two-year low in mid-July, is set to introduce on Aug. 2 its fourth plan in five years to save online unit AOL.
AOL is widely expected to announce that it will give its e-mail and Web services away for free, hoping to win back customers who have switched to other free services from rivals like Google and Yahoo.
The new strategy, which will be discussed at a Time Warner board meeting in New York on Thursday, aims to boost online advertising sales. But analysts say it is a risky move as its subscription business currently accounts for 80 percent of AOL's revenue. "

No comments: