Wednesday, June 14, 2006

MySpace to solicit bids for search

CNET "News Corp. said on Tuesday that its Web site plans to tap one of the three leading Internet companies to provide its popular youth-oriented network with search-based advertising.
The global media conglomerate run by Rupert Murdoch plans to solicit bids from Microsoft, Google and Yahoo, News Corp. Chief Operating Officer Peter Chernin said at a Deutsche Bank Media & Telecom conference broadcast over the Web.
'We will auction off our search business to Google, Yahoo, or MSN,' Chernin said, confirming market speculation.
Murdoch has previously said that News Corp. was seeking an investment in the search business. On Tuesday, Chernin said, 'Our instincts are we can't get into the search business in the same way.'"

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