Wired News: "Think of 18- to 34-year-olds as generation WHOIS. They live on e-mail, communicate via instant messaging, change ringtones on their cell phones at the drop of a baseball cap (turned backward, naturally), play video games, download music (sometimes they'll even pay for it), get more of their news from the net than TV and print, experiment with podcasting, read and write their own blogs and access RSS feeds.
Most of all, they expect to customize their entertainment experience. How else to explain the market for customized ringtones, which last year exceeded $2 billion worldwide, most of it skimmed from teens and twenty-somethings willing to shell out a couple of bucks for a snippet of 50 Cent?"
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