Thursday, August 11, 2005

Marketers Gearing Up For Mobile Spam

Networking Pipeline : "Because they fit easily inside purses and pockets � and people carry them wherever they go � cell phones are every marketer's dream: closer than email, more personal than TV commercials.
So it's only natural, then, that pitchmen are dreaming up ways to hawk their wares � everything from music to Big Macs to contact lenses � over the tiny screens of mobile phones. Add a dash of the global positioning system, which soon will reach every phone, and companies have the power to target individuals at specific times and locations, say, right when they pass a certain restaurant at lunchtime. "

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