American Marketing Association News: "WHAT'S keeping local entrepreneurs away from e-commerce?
This attitude is a bit baffling, more so when you consider that, based on market research firm International Data Corp's forecast, some US$7.6 billion (RM28.9 billion) worth of transactions would have been conducted online by year-end. There's big money in the Internet market, yet many local entrepreneurs are not jumping onto the bandwagon.
According to a recent news report, only about 15 per cent of local entrepreneurs are currently involved in e-commerce to sell their products and services. These are the small group of entrepreneurs who, like many of their counterparts worldwide, are resorting to technology to break down physical and geographical barriers so as to reach out a much bigger and wider global market. "
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