"Quick Tips to Wake Up The CEO About Blogs
1. Share blog buzz about a new product launch
Rationale: Senior executives obsess with any 'new news' related to new product launch. That's where the big investment dollars are going.
2. Monitor Search Results For High-Impact Blog Entries against General or Specific Searches About Your Brand/Company
Rationale: Advertising works. If a blogger writes a nastygram about your company and it shows up first when folks type in your company name, that's bad news.
3. Aggregate Media / Analysts References to Bloggers
Rationale: Senior executives will jump through hoops if they believe analyst/media perceptions are being shaped by another influencer. Blog content is increasingly being quoted by media writers and financial analysts, even regulators. Most senior executives currently don't understand this. "
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