Thursday, March 05, 2009

PR Scorecard For Social Media Vendors

"Social Media Vendor Announcement Scorecard
Pathetic: Do nothing
Poor: Press release, no social media
Ok: Press release, social media announcements
Good: Attempt to create a conversation in your market
Great: Create a conversation in your market, that has a life of it’s own and spreads, with no need of a press release
Extra credit: Bonus points for using your actual product."

Jeremiah Owyang

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