Friday, March 13, 2009

No Search is an Island

"My ambiguity comes from the unique nature of search. We consider search a marketing channel, and in recent times we’re treating as such. But it’s not. Search is glue. Search is intent expressed. Search is a mirror of our dreams, objectives and fears. To treat search as a channel divorces it from its real role as an integral connector. And, as such, search is inextricable from not just the online world, but the offline one as well. Whatever happens, whenever it happens, it shows up in the search trends."

Gord Hotchkiss | Ask Enquiro

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