Wednesday, December 03, 2008

2009 to Be Transition Year for TV

"No Olympics, no election, no good news.
Ad spending began contracting in early 2008, well before the financial crisis unfolded in the fall. Among traditional media, television is predicted to fare better than newspapers, magazines and radio. National media will do better than local, but national ad growth has been exceptionally slow this year."

eMarketer

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