Thursday, August 16, 2007

IAB Tackles Lead-Generation Best Practices - 08/16/2007

"AMID CONTINUED CONTROVERSY SURROUNDING THE business of lead generation, the Interactive Advertising Bureau stepped in Wednesday with a list of best practices to help standardize the transfer and receipt of data between advertisers and lead-generation service providers. First on the IAB's list of priorities is security, imploring that all lead-generation data--the detailed information consumers give marketers online--should be transferred and received in an encrypted format. "
MediaPost Publications - IAB Tackles Lead-Generation Best Practices - 08/16/2007:

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