Monday, June 25, 2007

Yahoo merges two advertising arms

"Yahoo said Sunday the Internet media company was merging the two main parts of its U.S. advertising business under one sales executive, David Karnstedt, and that veteran advertising sales executive Wenda Harris-Millard has left the company.
Recently elevated Yahoo President Susan Decker said in a phone interview that the consolidation of Yahoo's two advertising arms--display and Web search advertising--reflects growing demand by customers for campaigns that combine both types of ads, with newer types of video advertisements. "
Yahoo merges two advertising arms CNET

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