CNET News.com: "Yahoo is to begin delivering graphical ads to mobile phones as part of a test of how it can extend corporate brand marketing on the Web into the wireless market, the company said Monday.
The Internet media company said it will start an initial public evaluation later this week in the United States of slimmed-down banner ads and similar advertising to the small, but growing number of users of Yahoo's Mobile Web service.
'The challenge is that because cell phone screens have limited real estate, ads have to more relevant,' said Julie Ask, an analyst with JupiterResearch. 'There is an extra burden' compared with ads delivered to computer users on the Web. "
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